Armin HashemiCPA and entrepreneur, Sydney

You can’t control the market, but you can prepare for it.

I share practical perspectives on business, money and property in Australia.

Explore my businesses Browse free resources

Armin Hashemi explaining how to scale a business on a whiteboard

businesses founded since 2016: 4
Instagram followers: 65,000+
NeoEx customers: 60,000+
companies as virtual CFO: 10+

2026 Proptech Award winner
CPA · Public Practice Certificate

Find the right business

Pick the one that matches what you need. Each has its own site and team.

PropSight
Property Research & Financial Modelling
Best for: Understanding what you can afford, where to buy and which property makes financial sense
Borrowing capacity, suburbs within your budget, property-by-property analysis and long-term investment scenarios. Built by finance professionals and winner of the 2026 Proptech Australia Start-Up Award.
General information only. Not personal financial-product, credit or investment advice.
Explore PropSight
NeoEx
Australia–Iran Money Transfer & Currency Exchange
Best for: Transferring money between Australia and Iran with confidence, transparency and personalised support
A trusted Australia–Iran money transfer service since 2016: transparent rates and experienced support for personal savings, family funds and larger transfers. Over 60,000 customers served.
Transfer with NeoEx
NeoRise.ai
Business Systems, AI & Virtual CFO
Best for: Business owners who want clearer numbers, stronger profitability and a business that depends less on them
CPA-led virtual CFO, business process improvement and practical AI for established businesses: clearer numbers, better cash flow and a business that runs with less of you.
Explore NeoRise.ai
NeoRise Advisory
Business Tax & Strategic Advisory
Best for: Business owners seeking expert tax advice, proactive planning and financial clarity
Registered tax agent for Australian business owners: company tax returns, BAS, tax planning, business structuring and ATO matters, with practical commercial insight.
Explore NeoRise Advisory

See all four businesses

Learn with me

Free resources and self-paced courses. These are the only things offered directly on this site.

Free resources

All free resources

Courses
Paid · Persian

All courses

Armin Hashemi reviewing a business's fixed costs in a meeting

Know what makes money, what consumes time and what needs attention.

My story and perspective

I'm an Iranian-Australian CPA based in Chatswood, Sydney. I founded four businesses: NeoEx in 2016, then NeoRise.ai, NeoRise Advisory and PropSight. I understand owners' challenges because I face them too.

Revenue grows, but profit doesn't. Busy doesn't always mean profitable. As a virtual CFO to more than ten companies, I work alongside their existing accountants to make the numbers usable. PropSight, which I built from scratch without a formal coding background, won the 2026 Proptech Australia Valuations & Financial Solutions Start-Up Award.

On Instagram I share financial and economic analysis with 65,000+ Persian-speaking followers in Australia. Expect plain-language takes on tax, business and property, grounded in numbers.

More about me